State Bank of India, the country’s largest public sector bank, has launched a unified integrated app called YONO (You Need Only One) that would offer all kinds of financial and lifestyle products.
The omni-channel platform, which will be officially launched tomorrow by Finance Minister Arun Jaitely, will allow customers to meet their lifestyle needs across 14 categories from booking cabs to paying for medical needs — all under one roof. For this, the bank has partnered with 60 e-commerce players, including Amazon, Ola, Flipkart, Yatra, Swiggy and BYJU’s. Offline players such as Thomas Cook, Shoppers Stop and Cox and Kings are also part of the SBI partnership.
Rajnish Kumar, SBI Chairman, said during a conference here today that the portal has been designed to offer maximum customer convenience and that the product has been developed by SBI using artificial intelligence, predictive analysis and machine learning. It can be accessed through both Android and iOS platforms.